About

Image: Lorrel Bunch 

Lorrel is a Black woman-owned fashion brand founded by Telicia Bunch and named in honor of her grandmother, Lorrel Bunch, the woman who first taught her that clothing is power.

The brand's logo is her grandmother's signature, a symbol of legacy, elegance, and intention. Grandma Lorrel's stylish, resourceful approach to dressing inspired a modern evolution of the capsule wardrobe;  not built on basics, but on fashion-forward silhouettes designed to mix, layer, and transform.

The Problem We Solve

After 25 years of fashion industry experience leading Technical Design teams for major brands, our founder kept hearing the same frustration from women everywhere: standing in front of a closet full of clothes, trying to decide what to wear to an important meeting and the cocktail event after, and saying, "I have nothing to wear."

It wasn't a lack of clothing. It was a lack of cohesion. So Telicia created Lorrel.

Build Upon Wardrobing™

Lorrel revitalizes the capsule wardrobe through its signature Build Upon Wardrobing™ philosophy; a system of versatile, multi-wear pieces intentionally designed to mix, layer, and transform. Fewer garments. More possibilities. A wardrobe that works with every chapter of your life.

Every Lorrel piece is thoughtfully crafted for the busy woman who needs her wardrobe to move as seamlessly as she does, from boardroom to evening, from Monday to weekend, without missing a beat.

Made with Intention

Lorrel is proudly made in New York, using responsibly sourced fabrics chosen with both the woman and the world in mind. We believe fashion-forward design and conscious production aren't opposites; they're the foundation of everything we make.

Our Promise

Lorrel is for the woman who is done choosing between style and practicality. Through Build Upon Wardrobing™, we give you a capsule wardrobe built not on basics, but on beauty, versatility, and legacy.

Named for a grandmother. Designed for you.